Skin care is highly engaged with – and also highly saturated. It’s no wonder the face of the influencers in the category have changed, with a newfound focus on physicians, dermatologists and plastic surgeons, challenging misinformation with credibility. They’ve proven adept at marketing new products, as well as themselves, and sit on the category’s cutting edge. In this session, James Manso, beauty market editor, WWD and Beauty Inc, sits down with #DermTok pioneers to figure out why medical authority is playing a larger role in the influencer landscape, what their audience wants to know and how social media stardom has changed the way they work.

Moderated by: James Manso | Beauty Market Editor, WWD

This session in complimentary with your show pass. We encourage you to register for the session in advance, as seating is allocated on a first-come, first-served basis and priority will be given to registered attendees over walk-ins. We strongly recommend you arrive early to guarantee your seat.

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