Keeping up with the beauty preferences and evolving needs of beauty consumers can be a challenging task, especially when it comes to generations. From the age-inappropriate Boomers and stereotype-busting Gen X, to skeptical shopping Millennials, anti-wellness Gen Z and the newly emerging aspirational Alphas, knowing what products to offer is vital. But don’t worry, WGSN has the answers. Join the world’s leading forecasters for an in-depth analysis of each generation’s unique beauty preferences and the categories and products to invest in.

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