Online shopping has been limited to 'product pages' for more than 20 years. Technology however, has leapfrogged beyond websites allowing us to have live, interactive experiences directly from our smartphones. Now, in the U.S. and Europe we're seeing livestream, social and interactive shopping take center stage. Brands, retailers, creators and beauty professionals will need to learn how to build a more dynamic, content-first, interactive shopping experience, far beyond traditional ecommerce, in order to stay relevant. In this talk, gain an introduction to livestream & social commerce and practical direction how to get started.

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