Google and Spate have partnered to reveal the latest trends in the beauty industry, leveraging a massive dataset of over 20 billion signals from Google Search, TikTok, and YouTube. By analyzing trends across these major platforms, this presentation will provide a comprehensive and nuanced understanding of consumer engagement in the beauty sector, including the emerging Gen Alpha and the evolving aesthetics within the beauty landscape. Attendees will leave with actionable takeaways and implications for how their brands can better serve the beauty consumer with products and language that resonate.

This session is $85. You can sign up and pay for this session when registering for the show. Registering and paying in advance does guarantee you a seat.

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