Clean and conscious beauty, wellness, sustainability, and international beauty concepts have all contributed to the rise of ingredient-led beauty, while high-profile lawsuits and recalls have only increased consumer scrutiny and the weight of health considerations. As a result, consumers are driving demand for clean, clinical and efficacious brands, for authenticity and storytelling found in well-know beauty cultures, and for personalization through ingredients across beauty. Euromonitor will explore how these shifts in consumer behaviour are disrupting ingredients and claims in skin care and colour cosmetics, discussing future implications for US beauty and personal care.

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